Ryan Hartslief
As co-founder and managing director, Ryan shares the responsibility for driving the strategic leadership and commercial success of The Affinity Group.

Ryan proudly served his articles at BDO and is a qualified and registered Chartered Accountant. He has over 10 years corporate sector experience in auditing, accounting, financial services, software development and business process outsourcing.

His commercial expertise and industry experience in business systems analysis, business process solutions, call center operations and client services development were achieved during his time served as Group Chief Operations Officer and Director of the Upstream Group of companies, having provided services to the likes of Woolworths Financial Services, MR Price Money, RCS, Direct Axis, Capfin, Truworths and The Foschini Group.

Ryan is married with two children, is a self-professed coffee and food aficionado who is passionate about sports of any kind.

Andrew served his articles at BDO in Durban and in 2015 became the Group Chief Financial Officer of the Upstream group of companies.

As the co-founder of the Affinity Group, he is responsible for the financial management and investment success of the business. He has extensive industry sector experience in all financial, investment and risk-based services of business process outsourcing and in the contact centre environment.

Andrew has always lived in Durban, is married and has two children and enjoys playing golf and indoor soccer.

Andrew Portmann
Barry Tuck


Marketing Director

Barry oversees all the Affinity Group’s strategic, marketing, and communication endeavours, and is working at an exco level to drive the business’ expansion across our various jurisdictions.

With over 20 years media and marketing experience, Barry worked as a journalist, photographer, designer, and magazine editor before moving into the marketing industry when he founded his own agency in 2012. As a marketer, Barry has worked at a creative and strategic level with some of the world’s biggest brands and companies, including Unilever, Shell, RCL FOODS, Hollard, Nestlé, Servest, Coca-Cola, MTN, Tongaat Hulett Developments, Sonae Arauco, Sea Harvest, AFGRI, BMW, GUD Holdings, SPAR, Adcock Ingram, AB-InBev, and Pioneer Foods to name a few.

An avid entrepreneur, Barry built and exited two agencies before moving into the tech sector, where he is invested in and sits on the board of several ground-breaking tech companies. With his broad range of expertise and insight, Barry is regularly invited as a keynote speaker to various digital, marketing, entrepreneurial and leadership conferences around the world.

Barry’s combination of entrepreneurial energy, strategic insight, marketing expertise, 4iR tech exposure and relationship management makes him a great asset to the Group and our clients.

Jared Laljit


Risk & Compliance Officer
Bachelor of Law (LLB)

As the Risk and Compliance Officer, Jared has the responsibility of ensuring effective risk management within the business, while providing for both internal and external compliance management.

Upon obtaining his law degree, he served his articles of clerkship and was admitted as an attorney, spending most of his career in a compliance role at Lexis Nexis, where he studied further and gained experience in project management, occupational health and safety, property management, and compliance management.

Jared is a Durbanite who enjoys reading, gaming and playing the guitar.

Taryn Minthradeva


Human Resources Manager
B. Soc Sci (Psych); B. Soc Sci Hons (Indus. Psych.); SABPP

As the Human Resource Manager, Taryn is responsible for overseeing the Human Resource Operations and Strategy for the company.

She has experience in all areas of Human Resources including change management; talent management strategy; labour relations; total rewards; performance management; employee wellness and safety; and employee training and development. She also has extensive industry expertise in manufacturing and more recently joined the business process outsourcing industry.

Taryn is well travelled and enjoys experiencing different cultures and countries.

Joelene Thambiran


Skills Development Officer
N5 – Business Management,SDF, Constituent Assessor (ETDP Seta)

Joelene is a qualified Skills Development Facilitator who is responsible for the training and Development at Affinity Solutions.

Joelene has worked in the contact centre industry since 2003. She has garnered tremendous experience in the financial services and telecommunications industry, which has moulded her to understand the various departments as well as the processes that follow in the diverse sectors.

Her strong leadership skills allow her to interact with all levels of management within an organization. She is passionate about training and believes that knowledge is the key to the future.

Joelene is married with two children.

Brenda Kayton


Office Supervisor

Brenda brings a wealth of administrative, organisational and communication skills to the Affinity Group, overseeing and ensuring the smooth running of our various offices and operations. Our Group Mama, if you will, Brenda brings the perfect mix of energy, professionalism and compassion to manage the daily dealings with all internal stakeholders, as well as external partners and suppliers.

Brenda cut her teeth at Dunlop Tyres in Durban, joining the company at a critical stage and helping the business to grow and thrive. She was part of a team that created Dunlop’s dealer network program, and then went on to become the Channel Development Manager where she was responsible for the national dealer network store upgrades, customer care, as well as the incentive travel program.

With a background in the travel and advertising industry, Brenda put her skills to the test when organising conferences, incentive trips and road shows both locally and internationally. She was fortunate to organise and attend the semi-finals, play-off, and finals of the 1999, 2003, 2007 and 2011 Rugby World Cup matches.

After 17 years with Dunlop, Brenda decided to go on her own in the events industry and eventually managed an office in the hospitality and events arena, before eventually joining Affinity.

Brenda grew up in Durban and has lived in Johannesburg, London, and Cape Town. Away from work Brenda enjoys spending time with her family, travelling, walking on the beach, and reading.


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